Hewson Group launches CRM Blueprint II
Decision makers in business today face a number of critical challenges in terms of best practice in customer management and investment in the right IT infrastructure to support this. As the world moves on from relatively simple implementations of CRM and addresses the real issues surrounding customer centricity many questions arise about process, analytics, leveraging legacy and utilizing SOA to gain competitive advantage.
Blueprint II is:
- an analyst led approach that helps the client question and assess their own position.
- a mechanism for understanding current practice within the clients sector, what competitors are doing and what can be learnt from other sectors
- a process for determining goals and outcomes but also to map the critical dependencies in human and IT infrastructural terms
Blueprint II is designed to take an organization from a position of uncertainty to clarity within a two to three week period with much of the work carried out by the client themselves to keep costs low.
For more information email nick@hewson.co.uk