Mastering the Customer Environment
Hewson Group
Drayton Lodge Park
Norwich
Norfolk, NR8 6AT
tel: +44 1603 864777
email: info@hewson.co.uk
1989
Analyst company founded by Nick and Wendy Hewson
1991
The Impact of Computerised Sales and Marketing Systems; a seminal report on IT in the marketing and sales area
1993
Emerging Information Technologies - A Marketing Opportunity; (With Professors Malcolm McDonald and Hugh Wilson). Regarded as one of the most important reports of the 1990s and a precursor to the foundation of the CRM industry
1996
The Business Use of The Internet; This forward looking report anticipated many later trends and was amongst the very first to establish the potential business impact of the Web.
1997
Establishment of a Sales Productivity Benchmarking Group with PricewaterhouseCoopers and Siebel
Sistrum founded as Europe wide customer management best practice club. Located in Cambridge, Amsterdam and Frankfurt.
1999-2003
Hewson CRM Blueprint methodology widely used for strategic planning: "Hewson's Blueprint came at a crucial stage when we were defining our customer management initiatives." Simon Baines, Nationwide Building Society
2000
Wendy Hewson establishes leading edge ROI practices in the customer management area. Report and Methodology sponsored by Microsoft
Hewson Group warn against Nasdaq valuations and internet based trading models
2002
CRM in the Public Sector; The standard work on how e-Govt should be developed
2003
Profit or Pain from your User Experience; Research into online customer activity, prefiguring customer experience trends
2004
Towards A Citizen Centric Authority; The follow up work on e-Govt practice
2006
Email Retention and Retrieval; (with Symantec) Standard work on email policies
2008
First 90 Days and Inchoate Markets propagated
Consultation, Participation and Democracy; (Report May 08)